design trends

Design Trends in 2017

Hey friends and welcome back! As I focus on trends in my blog most of the time, I’d like to look at the trends in Webdesign that I see coming in 2017. I’m no web designer, but everyone loves a clean, neat and beautiful site and will stick longer if it’s appealing to the eye. Therefore designers always have to be up to date on the newest trends and implement them to keep their readers happy and returning.

Images will become more and more important as our society becomes more visual every day and most readers skip over or only skim long texts. Instead of reading long passages, they’d rather see all the relevant information at once, in beautiful infographics or delightful sketches. Companies will be spending more money on alluring images than on texters, which is a great trend for all the visual creatives out there.

2016 already was a great year for all designers. The hamburger menu evolved and pushed through all the critics, despite not being clearly visible to the user or being too elaborate. Big images celebrated a big success and with them the hero image. This achievement is due to faster loading times and therefore paving the way for this kind of pictures. “Hero images” will still be used frequently in 2017, but this year I think videos will play a significant role as a hero as well. Videos help gain the attention of the user faster and easier than pictures and get the message of the company across better. You can already see this trend happening as more and more companies, websites and social media platforms use videos more frequently instead of putting all the information into text.

In my last post, I already wrote about software that allows you to transcribe audio and video files into a text document very quickly.

Another trend will be better feedback to articles, videos and sites in general through a wider range of interaction. Facebook already introduced us to this by supplying more emojis for a wider variety of uses. Now we can laugh, wow or be angry about a post instead of merely liking it. I think this will become more popular and get implemented on more sites to give the user the ability of a better feedback. Not only the user benefits from this but also the company or site as well, as they can directly see what users dislike and what they love or find astonishing.

A trend that Pinterest brought to us and that will certainly stay is the card design. Card design makes it easy for the user to quickly scan the needed information and can be applied to all kinds of information whether it is food recipes, properties or travel offers. It works for blog posts as well, and the designs can vary widely in size, color, and shape. You could have several cards next to each other on your page or in mobile usage simply one card at a time and let the user scroll to see more.

The last trend also came to us in 2016 and is here to stay even though it will develop. I’m talking about flat design which resembles the trend of minimalistic design that is here to stay. Readers are supposed to focus on the content and not the design. Therefore it is held clear and simple, most of the time. Flat design will get more realistic again in 2017 with shadows and highlights for instance. You could call it Flat 2.0, but we will see more depth in this design in 2017.


Using a Software to Transcribe Audio to Text

There are numerous reasons why businesses, journalists, lawyers, medicals or students need or should transcribe audio to text. Some may be more obvious than others, but they all state that audio transcriptions are an important task and are in high demand. An obvious reason is for example that a student is recording a lecture for better review later. This way he can listen to everything the professor said again and memorize important facts better.

A student already has a lot to study for so the transcription shouldn’t consume even more of his precious time. Therefore he uses an automated transcription software that converts his file to a text document in just a few minutes or maybe an hour, and he just has to proofread it for some small mistakes. Plus while the software works for him, he can already set focus points on specific parts, facts or dates. A written transcript makes memorizing the various and countless lectures before exams way easier and saves students a lot of time which they can invest in more important tasks.

Another reason a transcription from an audio file to a text version can be the need for subtitles. It is very time-consuming listening and watching the movie while trying to get the text completely right. You’d have to watch specific parts repeatedly, while with software you can just watch as the program does the work for you and keep an eye out for mistakes. You’ll have half of the work and probably still finish up earlier than usual. A classic win-win situation for everyone.

Search engine optimization though is a not so obvious reason to transcribe audio to text. Many might not even know what search engine optimization, short SEO, is and what it does. Well, in a nutshell, it is a way that your website gets ranked high for specific search words in Google. So if you have a travel site, you’d probably like to appear first when someone searches for the word travel on Google.

You can achieve this by having content on your site that mentions the words you want to rank for on the search engines. However, if you use a lot of video or audio on your website, it is hard for Google, Bing or Yahoo to determine the topical relevancy of your site.  The reason why is because search engines can’t run its algorithm through that kind of files, it only works with written text. So it might be a good idea to transcribe your audio files and videos and give your visitors a little view into those files.

Or maybe you want to make your podcasts more attractive for certain keywords, which is also an excellent opportunity to use software that transcribes audio to text. This way you can record your session, edit it, let it run through the transcription software and then promote your podcast with a short excerpt or its main points.

tech trends

Tech & App Trends for 2017

Hello there and welcome to my blog! Today I’d like to talk about the Social Media Trends that I think will happen in 2017. I know 2017 already started but it’s not too late to create a forecast, at least I think so. Of course, I will probably not get all of them right, and I want to focus only on the main ones too. The mobile and media world changes almost every day or has the possibility to, but I think these trends will happen, so get a coffee and look into the future with me.

First off, I’d like to start with the Live Stream. Several apps introduced us to and implemented this function, and while it had still its baby shoes on in 2016, I think it will grow bigger and more significant in 2017. A lot of pages, including fashion brands, travel agencies, news anchors, and bloggers, are already using this function to grow their audience and show exclusive behind-the-scenes videos to their followers. 2017 could be the year that more private individuals, apart from brands, actually use live streaming to keep their loved ones updated. The bonus of live streaming, in contrast to video chatting, e.g., is that the video will be saved in your timeline, so if people couldn’t watch it as you were streaming, they can still do so later. Plus live streams can make a brand more likable and authentic to watchers. Live streaming will grow out of its baby clothes and grow up in 2017.

2016 was the year of Pokemon Go. It triggered a hype unlike any other game before but soon came to a low, because the Augmented Reality was not as good as players had hoped. An abundance of bugs did the rest to let players off the hook. Niantic has worked hard on those mistakes and has helped AR become smoother, nicer and more attractive in 2017. Next to AR virtual reality will also get more popular in 2017 in my opinion. 2016 started with 360-degree photos and videos and slowly the individual at home became access to tools to generate those images. Virtual Reality will unquestionably grow bigger as the years go by which Mark Zuckerberg, CEO of Facebook, thinks as well. In his ten year plan, which he presented last year, he predicted that Social Media Networks will be in VR only shortly.

Finally, I want to point out that the Social Media platforms will become more and more like each other in 2017. We can already see this as applications copy functions from other applications already. Take Instagram and its new story feature for instance. It is a mere copy of Snapchats history which became more and more popular with sharing photos and short videos for 24 hours and then deleting them. Snapchat on the other hand now can save all your snaps and even upload old pictures into your history, which kind of copies Instagram functions. The battle for users will become more heated as applications will copy each other, and the same features will be available for almost all apps. The only difference that will count is what users use what kind of app – younger people will probably rather use the apps that their parents don’t use, yet.

I’m excited to see which of my forecasts will come true and what this year has in store for us.