Hey friends and welcome back! As I focus on trends in my blog most of the time, I’d like to look at the trends in Webdesign that I see coming in 2017. I’m no web designer, but everyone loves a clean, neat and beautiful site and will stick longer if it’s appealing to the eye. Therefore designers always have to be up to date on the newest trends and implement them to keep their readers happy and returning.
Images will become more and more important as our society becomes more visual every day and most readers skip over or only skim long texts. Instead of reading long passages, they’d rather see all the relevant information at once, in beautiful infographics or delightful sketches. Companies will be spending more money on alluring images than on texters, which is a great trend for all the visual creatives out there.
2016 already was a great year for all designers. The hamburger menu evolved and pushed through all the critics, despite not being clearly visible to the user or being too elaborate. Big images celebrated a big success and with them the hero image. This achievement is due to faster loading times and therefore paving the way for this kind of pictures. “Hero images” will still be used frequently in 2017, but this year I think videos will play a significant role as a hero as well. Videos help gain the attention of the user faster and easier than pictures and get the message of the company across better. You can already see this trend happening as more and more companies, websites and social media platforms use videos more frequently instead of putting all the information into text.
In my last post, I already wrote about software that allows you to transcribe audio and video files into a text document very quickly.
Another trend will be better feedback to articles, videos and sites in general through a wider range of interaction. Facebook already introduced us to this by supplying more emojis for a wider variety of uses. Now we can laugh, wow or be angry about a post instead of merely liking it. I think this will become more popular and get implemented on more sites to give the user the ability of a better feedback. Not only the user benefits from this but also the company or site as well, as they can directly see what users dislike and what they love or find astonishing.
A trend that Pinterest brought to us and that will certainly stay is the card design. Card design makes it easy for the user to quickly scan the needed information and can be applied to all kinds of information whether it is food recipes, properties or travel offers. It works for blog posts as well, and the designs can vary widely in size, color, and shape. You could have several cards next to each other on your page or in mobile usage simply one card at a time and let the user scroll to see more.
The last trend also came to us in 2016 and is here to stay even though it will develop. I’m talking about flat design which resembles the trend of minimalistic design that is here to stay. Readers are supposed to focus on the content and not the design. Therefore it is held clear and simple, most of the time. Flat design will get more realistic again in 2017 with shadows and highlights for instance. You could call it Flat 2.0, but we will see more depth in this design in 2017.