Hello there and welcome to my blog! Today I’d like to talk about the Social Media Trends that I think will happen in 2017. I know 2017 already started but it’s not too late to create a forecast, at least I think so. Of course, I will probably not get all of them right, and I want to focus only on the main ones too. The mobile and media world changes almost every day or has the possibility to, but I think these trends will happen, so get a coffee and look into the future with me.
First off, I’d like to start with the Live Stream. Several apps introduced us to and implemented this function, and while it had still its baby shoes on in 2016, I think it will grow bigger and more significant in 2017. A lot of pages, including fashion brands, travel agencies, news anchors, and bloggers, are already using this function to grow their audience and show exclusive behind-the-scenes videos to their followers. 2017 could be the year that more private individuals, apart from brands, actually use live streaming to keep their loved ones updated. The bonus of live streaming, in contrast to video chatting, e.g., is that the video will be saved in your timeline, so if people couldn’t watch it as you were streaming, they can still do so later. Plus live streams can make a brand more likable and authentic to watchers. Live streaming will grow out of its baby clothes and grow up in 2017.
2016 was the year of Pokemon Go. It triggered a hype unlike any other game before but soon came to a low, because the Augmented Reality was not as good as players had hoped. An abundance of bugs did the rest to let players off the hook. Niantic has worked hard on those mistakes and has helped AR become smoother, nicer and more attractive in 2017. Next to AR virtual reality will also get more popular in 2017 in my opinion. 2016 started with 360-degree photos and videos and slowly the individual at home became access to tools to generate those images. Virtual Reality will unquestionably grow bigger as the years go by which Mark Zuckerberg, CEO of Facebook, thinks as well. In his ten year plan, which he presented last year, he predicted that Social Media Networks will be in VR only shortly.
Finally, I want to point out that the Social Media platforms will become more and more like each other in 2017. We can already see this as applications copy functions from other applications already. Take Instagram and its new story feature for instance. It is a mere copy of Snapchats history which became more and more popular with sharing photos and short videos for 24 hours and then deleting them. Snapchat on the other hand now can save all your snaps and even upload old pictures into your history, which kind of copies Instagram functions. The battle for users will become more heated as applications will copy each other, and the same features will be available for almost all apps. The only difference that will count is what users use what kind of app – younger people will probably rather use the apps that their parents don’t use, yet.
I’m excited to see which of my forecasts will come true and what this year has in store for us.